The Background

Branded Independent is an influencer talent agency whose no-nonsense approach has earned them respect in the outdoor and lifestyle content niches.

The Strategy

Representing top talent in fishing and the outdoors, they wanted a confident brand identity featuring bold colors and a free-form nature. This direction serves as an ode to their adaptability and willingness to secure unconventional partnerships. Additionally, they invest in creator businesses through a venture capital arm where they plan to bring a multitude of new-wave partnerships to life.

The Solution

They wanted a timeless identity highly relevant to their niche. Featuring a play button-inspired icon and a palette of high-visibility, high-energy colors, the agency avoids the corporate giant aesthetic. Instead, Branded Independent focuses on being the best in the industry for their select clients, representing and investing in top talent across fishing, the outdoors, and lifestyle content.