Services Proposal for Tyler's Fishing Posts

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THE

PROBLEM

Tyler’s Fishing Posts is growing, but the absence of a recognizable brand makes it difficult for him to stand out on YouTube or successfully scale into product releases.

OBjectives

  1. Align
    on design direction through a creative strategy proposal to ensure Tyler's brand is built in a way that is unique, organic, and fun.

  1. Design
    a logo that is easily identifiable on mobile, desktop, and print applications (merchandise and other physical products).

  1. Create
    an essential visual identity that Tyler will be able to easily build upon in the future.

  1. Prepare
    Tyler for future design needs by delivering an organized brand guide. By outlining specific fonts, colors, and logo variants, he can confidently manage the brand himself or hand it off to collaborators for perfect accuracy.

Why Brand?

LVWHT
Postion

Branding is a necessary tool for allowing new opportunities and preparing yourself for growth.

Establishing a cohesive visual identity now is one of the best ways to prepare for future growth. While your brand will always be you, wrapping your content in consistent colors, fonts, and logo design allows viewers to recognize you instantly on a subconscious level.


Think of KickinTheirBass: he uses his neon green and bass logo across his thumbnails, content, and products. In the fishing space, he owns that color. When one of his videos is suggested, you know it's him immediately, making audience association significantly stronger.

By creating this baseline branding now, at this exact inflection point in your growth, you prime your loyal audience to recognize you instantly. More importantly, when you are ready to launch your own merch, your visual identity will already be mature and ready to launch with minimal effort.

1.1

LVWHT Position Statement

Our

Process

EssenTial

Visual

Identity

Deliverables

  1. Logo Design

  2. Typography

  3. Brand Colors

  4. Essential Brand Guidelines

Week 1

Direction and Alignment

• We'll present a Creative Direction walkthrough to align on vision before anything gets designed.



Weeks 2-3

Exploration and Development of Chosen Vision

• Logo Design

• Typography

• Brand Colors

• Essential Brand Guidelines


Weeks 3-4

Feedback, Refinement, & Handoff
• We'll submit the design for your review.
• You'll submit feedback.
• We'll implement revisions.

• We'll prepare and deliver final files for handoff.

1.2

Our Process

Your

Investment

1.3

Your Investment

Scope

Pricing
Professional fees for this engagement are $750, based on the simplified scope.

Our approach is collaborative and milestone-driven. Each phase is approved before moving to the next, ensuring mutual understanding and shared confidence in the final result.


Payment Terms

The Client agrees to a 20% upfront deposit to commence the project, with the remaining 80% balance due upon successful handoff. In the event of force majeure or an inability to complete the project on the part of the contractor, the 20% deposit will be refunded in full to the Client.

Next Steps

  1. Provide Feedback or Approve:
    Submit any feedback or decide whether or not to move forward.

  2. Creative Direction Proposal
    We'll verify design strategy by offering a handful of creative directions for you to choose from.

  3. Design & Development Begins
    We'll work closely with you to ensure alignment on the direction of your brand identity.

Thank you!