Services Proposal
for KickinTheirBass
Prepared for Noah Pescitelli by Michael Sciacca on April 17, 2026
Please review on desktop.
THE
PROBLEM
KickinTheirBass is looking to greatly improve a poorly optimized Shopify site that they believe can be better leveraged to enhance customer purchase flows, overall design, and promotional opportunities.
OBjectives
1. Build
a conversion focused website that capitalizes on high inbound volume from social platforms.
2. Optimize
mobile variants to reduce customer friction.
3. Reduce
cognitive load on potential customers by being product forward and taking a "less is more approach."
4. Organize
multiple product lines into an easy to navigate menu and home page.
5. Leverage
promotional plug-ins to increase likelihood of conversions.
6. Prepare
KickinTheirBass' website to scale easily with more products.
Approach
Below are three solutions for your site. Option 2 details our recommended path with LVWHT, while Options 1 and 3 are realistic external alternatives for your consideration.
OPTION 1
Native Shopify
Theme-based build
Pros
Easy to edit after hand off
Full native plugin support
Cons
Limited customization
Cookie-cutter results
Summary
Rearranging current structure, will result in a similar look and feel, marginal benefit. I would not offer this because I would not be able to justify the cost to client for marginal gain.
Low Cost
Low Reward
Non-LVWHT Solution
OPTION 2
Shopify Headless & Framer
Custom Storefront via API
Pros
Near-limitless visual customization
Shopify backend fully intact: products, analytics, sales
Adding new products to Shopify will auto-populate on Framer with one click by hitting "Sync" on the CMS
Scales easily, cart reminders, upsells, discounts, still functional
Cons
Some front-end plugins still in development
Extra layer to manage (not meaningfully harder)
Summary
Full bespoke storefront. Built to scale with or without a developer onboard. My most confident approach that would yield the best results utlizing our skillset. Many companies take this approach and use Shopify only on the back-end.
Cost Efficient
Better Result
LVWHT Solution
OPTION 3
Custom Shopify Dev
Bespoke native development
Pros
Near-limitless visual customization
Full native Shopify feature support
Cons
Likely the most expensive option
Requires custom code for every design decision
Summary
The "safest" but also likely to be the most expensive option. Would require a developer familiar coding with Shopify's UI. May need an additional designer to guide developer. If you choose this route, I'd advise working with an agency or freelancer with Shopify specific experience.
Fully Native
High Cost
Non-LVWHT Solution
Our
Process
ScOpE for
E-Commerce
Redesign
Option 2
Shopify Headless & Framer
Direction and Alignment
• We'll present a Creative Direction walkthrough to align on vision before anything gets built
Exploration and Development of Chosen Vision
• Landing Page Design
• Product Page Layouts
• Exploration of promotional integrations: cart upsells, review displays, and post-purchase follow-ups
Shopify & CMS Integration
• Enter new product details in Shopify, sync to the Framer Commerce CMS, and everything formats and goes live automatically.
Note: Proper documentation will be supplied to showcase how this works.
Feedback, Refinement, & Handoff
• We'll submit the design for your review
• You'll submit feedback
• We'll implement revisions
• We'll prepare and deliver final files for handoff
Note: These timelines are generous estimates, building in time for feedback, obstacles, and testing to ensure the site is fully operational prior to and during handoff.
Week 1
Weeks 2-3
Weeks 3-4
Weeks 5-6
1.1
Our Process
Your
Investment
1.2
Your Investment
Scope
Pricing
Professional fees for this engagement are estimated to start from $4,000, depending on the final scope and level of rollout.
Our approach is collaborative and milestone-driven. Each phase is approved before moving to the next, ensuring maximum feedback and shared confidence in the final result.
Once the proposal is approved, we’ll provide a master creative services agreement that outlines every deliverable in detail for your legal review.
Payment Terms
The Client agrees to a 20% upfront deposit to commence the project, with the remaining 80% balance due upon successful handoff. Should the Client terminate this agreement after the commencement of Phase 2 (Development), LVWHT reserves the right to retain the 20% deposit to cover upfront costs and labor. In the event of force majeure or an inability to complete the project on the part of the contractor, the 20% deposit will be refunded in full to the Client.
Ready to move forward? Pay here!
Thank you!