January 28, 2026

DESIGN PROPOSAL
FOR VOLA FITNESS

Prepared for Tony Evola by Michael Sciacca

About Us

LOVEWHAT is a creative studio focused on bringing brands and products to life through design, strategy, and identity development.

Our belief is that most brands fail not because they lack visibility, but because they fail to bridge the gap between themselves and their customers. Strong brands are built when core values reflect the unspoken truths customers already feel.

When a brand consistently mirrors those truths, it becomes recognizable, trusted, and remembered. That shared recognition is what creates a collective memory customers identify with everywhere.

THE

PROBLEM

Vola Fitness is struggling to convert clients online because of an outdated website, confusing client funnel, and lack of identity in a hyper-competitive market.

Mission.

To encourage a healthy lifestyle through realistic life choices, compassionate training, and learning of habits that will prolong client longevity and overall happiness.

Our

Process

Branding

+

Web

Strategy


Discovery Workshop

Creative Strategy Document

Direction and Alignment


Creative Direction Workshop

Two (2) Creative Visions

Exploration and Development of Chosen Vision


Logo Suite
Color Palette
Typography Selections
Social Templates

Basic Application Guidelines


Logo, Color, Type Rules

Website

Intuitive, conversion-focused website, utilizing the approved branding

Week 1




Week 2




Week 3





Week 4

Week 5-6

1.1

Our Process

Your

Investment

1.2

Your Investment

Scope

Professional fees for this engagement are estimated to start from $1,500, depending on the final scope and level of rollout.

Our approach is collaborative and milestone-driven. Each phase is approved before moving to the next, ensuring maximum feedback and shared confidence in the final result.

Once the proposal is approved, we’ll provide a master creative services agreement that outlines every deliverable in detail for your legal review.

Thank you!